Visual Angle Display of Display Stand Design

Foshan EXE.Display Equipment Co.,Ltd can meet the different needs of our customers. Strong innovation ability, simple design style, and exquisite production technology make us the first choice for customers at home and abroad.

Ⅰ. The display rack design should be vertical

If displayed horizontally, customers will feel very inconvenient when choosing a product. Because people's vision is easy to move up and down vertically, their line of sight is at an angle of 25°. Customers who select products at a distance of 30 cm to 50 cm from the display rack can see the products displayed on the display racks on the 1st to 5th floors. When human vision moves horizontally, it is much worse than the former. The left and right angle of the human sight is 50°. When the customer selects goods at a distance of 30 cm to 50 cm from the display shelf, they can only see the horizontal distance of about 1 meter. This will be very inconvenient.

The practice has proved that the effects of the two display rack displays are indeed different. The vertical display can make the series of products reflect the linear serialization so that customers can see it at a glance. The vertical display of series products will increase the sales volume of products by 20 to 80%. In addition, the vertical display also helps give each brand a fair and reasonable opportunity for competition.

But brands with a long product line should be treated differently. If the products of this brand are displayed vertically, although they are displayed neatly, on the whole, they tend to make certain brands occupy the main position of the sample display racks in the store. In order to facilitate the assessment of the actual sales ability of the products, some stores will now. Choose the vertical display and product category, and divide some products with a relatively long product line into several parts, which will enhance the awareness of competition among products and facilitate customers to compare the price difference of the products, thereby increasing the daily sales of the store.

Ⅱ. The perfect display rack display can increase in-store sales

The most important thing to improve the store's daily sales is the sales ability of the golden segment on the display shelf. According to a survey, the product's position in the display is exchanged for the upper, middle, and lower positions, and the sales of the goods will change as follows: sales from bottom to top will rise, and sales from top to bottom will be uniform. Fell. This survey was not tested with the same product, so the conclusion cannot be used as a universal truth, but the superiority of the "upper section" display position is already apparent.